How p-square sold out both locally and internationally with their music videos
How p-square sold out both locally and internationally with their music videos
Music is an art of creativity, and to sale your art you need to be genius in marketing skills, marketing skills is an art that only few can master. Psquare, apart from being so good with the music they do, they also realized the importance of making good music videos at that particular point in time; in the beginning of their journey in the music industry; when music video was shabbily done amongst artistes. Making music video has always been expensive, not to talk of making a standard music videos.
Being good dancers and good recording artistes the duo, knew that they needed a captivating videos to shoot right into the hearts of their fans easily. Everyone loves good things, so good music videos should not be an exception. Especially when it’s like you are having it on a platter of gold. After Seneiorita’s video which was not that standard, the visual was a bit blurry, and they released their second studio album in 2005 ‘’Get Squared’’, which was released under P Square Record, their video quality and standards increased unlike the ‘’last nite’’ studio album videos, which was released under Timbuk2 Records.
So, every good songs P Square made; they complemented it with superb music videos. At that time, somewhat 2005; there were a big disparity between Nigerian musical videos and the western Musical videos. Unlike now,that you cannot likely distinguished between the Nigerian music videos and the western music videos. if not for the artists in the video. P Squared paid the price making standards music videos at the time that Nigerian music industry, don’t see much potentials in making standards music videos.
To the world P Square was making good music videos but to P Square- being people with a great taste, and who wanted to reach out to the entire world with their world class video, how good they were with their singing and their dancing skills; which paid off in the long run. Today, P Square is a house hold name.
They were able to reach out to a good number of the world population with their good musical video, at the time when the rest of the musicians in the country was making low budget music video. And today, an average Nigerian musician knows the importance of good musical videos. And they are putting it to work.
As it stands today, you cannot talk about the growth in the Nigerian music industry without talking about P Square for giving good music, and wonderful music videos that was world class.
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